Services

The full programmatic
stack, for you.

Four services that work independently or together — from buying traffic to operating an exchange. We build infrastructure, not just campaigns.

01 — Core service

Search Arbitrage

The highest-margin channel in digital advertising. We buy targeted traffic and route it through premium RSOC monetisation pages — capturing the spread as profit.

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How it works

Traffic is acquired from native networks (Taboola, MGID, Outbrain), social (Facebook, TikTok), and push (PropellerAds, RichAds). It lands on a category listing page — users click a relevant category, triggering a search query that pays $0.10–$8.00 per click via Yahoo, Bing, or System1 search feeds.

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The economics

Buy-side cost: $0.001–$0.20 per visitor. Earn-side: $0.10–$8.00 per search click at 5–15% category CTR. Net margin: 25–60% depending on vertical and GEO. Finance and insurance verticals consistently return the highest RPM. RSOC 2-click flows outperform 1-click by 30–50% in EPC.

FinanceInsuranceHome ServicesAutomotiveHealth
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Multi-GEO campaigns

US, CA, AU, UK primary markets. Arabic-language campaigns for Algeria, Morocco, and MENA — 70–80% cheaper traffic. Bulgarian, Polish, and Eastern European markets for niche verticals.

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AI-assisted creative

Ad copy and images generated and tested at scale using AI tools. 50+ creative variants running simultaneously across verticals. Winning combinations identified and scaled within 72 hours.

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Campaign factory

Thousands of micro-budget campaigns ($3–$5/day each) across multiple GEOs and verticals. Facebook's algorithm distributes spend automatically — we scale the winners, pause the losers.


02 — Exchange infrastructure

Programmatic RTB Exchange

Our proprietary real-time bidding exchange connects publishers with premium demand — at sub-100ms latency, with complete transparency on every transaction.

OpenRTB 2.5 compliant — compatible with all major DSPs
First-price auction with dynamic floor price management
Pre-bid IVT filtering — invalid traffic removed before auction
ads.txt and sellers.json — full supply chain transparency
125+ publishers across XML, RTB, Display, Push, and CPA
50+ DSP demand sources including The Trade Desk and Amazon DSP
Private marketplace (PMP) deals for premium inventory
Programmatic Guaranteed for direct advertiser relationships

Exchange metrics

Auction latency P99<100ms
Monthly impressions150M+
Publisher revenue share70%
Exchange take rate30%
Target coverage rate40%+
Payment scheduleNet-30

03 — Performance campaigns

Affiliate Marketing

CPA campaigns across the highest-paying verticals — connecting intent audiences with advertiser offers at measurable, trackable scale.

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Finance & Loans

Personal loans, payday loans, debt consolidation. $30–$150 CPA payouts. Strong in US, CA, AU, UK. High search RPM. Taboola and Facebook are primary traffic sources for this vertical.

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Insurance

Home insurance, motorcycle insurance, commercial truck. $20–$80 CPA. Multi-country campaigns perform well in AU and CA. High-intent audience, strong conversion rates on quiz funnels.

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Software & SaaS

VPN, antivirus, productivity tools. $3–$30 CPA. High volume, consistent conversion on push traffic. Lower CPC buy side makes margins predictable. Good for scaling quickly.

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Health & Wellness

Supplements, weight management, telehealth. $15–$60 CPA. Strong on Facebook and TikTok. Requires compliant landing pages and careful creative — high reward for doing it right.

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Travel & Cruises

Cruise deals, travel packages, vacation planning. Strong RPM on search feeds. Seasonal spikes. TikTok video creative performs particularly well for this visual vertical.

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Home Services

Home care, HVAC, solar, home improvement. $15–$50 CPA. Strong in US and AU. AdProfex and native networks drive quality traffic. Growing vertical in 2026.


04 — Publisher monetisation

Remote Feed Monetisation

Connect your publisher traffic to our search feed network — Yahoo, Bing, System1, Tonic, and Axelerad — and earn on every qualifying click. We handle everything except the traffic itself.

The Firenzey advantage on remote feeds: Most exchanges are black boxes — you send traffic, get a number at month end, and hope it is right. We show you gross clicks, net clicks, discrepancy percentage, coverage rate, and gross vs net CPC on every feed, every day. If something looks wrong, you can see it. If something is performing exceptionally, you can see that too and we can route more traffic to it.

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5+ feed providers

Yahoo OneSearch, Bing/Microsoft, System1, Tonic, and Axelerad. Multiple feeds mean higher coverage rates — more queries get matched to paid results, more revenue per visitor.

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Feed Sampling

Every new publisher goes through a 10% traffic sample before full launch. This protects your quality score with feed providers and ensures you are matched to the best-performing feed from day one.

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Click Finder optimisation

Our Click Finder tool identifies which keyword categories on which feeds are converting best for your specific traffic. We continuously optimise the routing to maximise your net revenue per click.

Ready to talk specifics?

Tell us about your traffic or inventory and we will tell you exactly which service is the right fit and what the economics look like for your specific situation.

Get in touch →