For Advertisers

Premium supply.
Real performance.

Access 125+ vetted publishers, 50+ DSP demand connections, and pre-bid fraud protection — through a single OpenRTB integration.

Why Firenzey supply

Inventory you can trust.

Every impression in our exchange is pre-bid filtered, ads.txt validated, and brand safety scored before it reaches your DSP.

🛡️

Pre-bid IVT filtering

Invalid traffic is identified and removed before the auction fires. You never bid on an impression that doesn't meet our quality threshold. IVT rates monitored publisher-by-publisher daily.

📋

ads.txt + sellers.json

Full supply chain transparency. Every publisher we represent maintains ads.txt entries. Our sellers.json is publicly available. No domain spoofing, no unauthorised reselling.

🎯

IAB Content Taxonomy 3.x

All inventory is categorised against IAB Content Taxonomy 3.1. Sensitive category blocking available. Brand safety scoring on all programmatic transactions via DoubleVerify.

⚡

Sub-100ms auction

P99 auction latency under 100 milliseconds. Compatible with all major DSP timeout settings. Geographic distribution for US, EU, and APAC demand — low latency everywhere.

🤝

PMP + Programmatic Guaranteed

Private marketplace deals for premium inventory access. Programmatic Guaranteed for guaranteed volume at fixed CPM. Direct relationships with finance and insurance content publishers.

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Real-time reporting

Full impression, click, and conversion reporting with 15-minute latency. Compatible with third-party measurement (IAS, MOAT, DV). Billing reconciliation on net impressions.

Buying options

Three ways to access Firenzey supply.

Open RTB

Open Market RTB

Best for: DSPs with programmatic buying capability

Connect your DSP via standard OpenRTB 2.5 endpoint. Access the full publisher network across all formats — display, native, push, and CPA. First-price auction with dynamic floor prices. Minimum: no minimum spend. Timeline: 1–5 business days for integration and testing.

PMP

Private Marketplace

Best for: Brand advertisers, agencies, premium campaigns

Invitation-only auctions with curated publisher groups. Select publisher verticals (finance content, insurance content, home services) or GEOs (US Tier-1 only, AU+CA combined, etc.). Higher floor prices, better brand safety controls, and dedicated account support. Minimum: $5,000/month. Timeline: deal setup in 2–3 business days.

PG

Programmatic Guaranteed

Best for: Brand campaigns with guaranteed reach requirements

Pre-negotiated volume at a fixed CPM. Guaranteed delivery on specific publisher inventory. Ideal for brand awareness campaigns requiring predictable reach. We identify the right publisher mix for your target audience and lock in the volume. Minimum: $10,000/campaign. Timeline: 5–7 business days for deal negotiation and setup.

Access Firenzey supply.

Tell us your buying method, daily budget, and target verticals — we will set up your access and walk you through integration.

Apply as advertiser →